Jaguar updates the 2009 XJ

There's a new Jaguar XJ coming at some point, but there's not much wrong with the current top cat. The XF likely signals a shift out of the generations-long styling rut the brand has been in with its revered sedan, but it's hard to find fault with an all-aluminum sedan sporting V8 power and serving up old-world cachet. To sweeten the deal, Jaguar has added more standard content to the 2009 XJ, though we still don't get the 2.7-liter diesel that other markets get to enjoy. Settling for the AJ V8 is no chore, and the XJ Super gets the supercharged 4.2-liter engine we know and love from the XJR and others.

Newly designed seats improve leg- and footroom for rear seat passengers, and seat heaters are standard in all models. Soverigns get cooling functionality added to the chairs, as well as 20" wheels, soft grain leather, Jaguar branded sills and the traditional wool rugs in the rear. Navigation is standard in Executive and Soverign trim levels, along with parking radar, and bi-xenon lighting. If these are the last XJs before the model is redone with an all-new look, they may be very well equipped final examples of a classic sedan idiom.

[Source: Jaguar]

JAGUAR OFFERS EVEN MORE VALUE-FOR-MONEY ON XJ

Jaguar has revised the line-up of the award-winning XJ, offering customers even better value-for-money with a host of additional features now offered at no extra cost.

UK Managing Director, Geoff Cousins, said: "The latest Jaguar XJ already benefits from stronger exterior styling for a more assertive and sporting appearance, significant improvements to the interior, and the latest intuitive in-car technology.

"Recent improvements to the interior include an all-new seat design for improved comfort and support and heated front seats standard across the range while air-cooling is now standard on Sovereign models. The XJ also gained an increase in rear leg and foot room thanks to redesigned front seat backs, allowing easier access to the back seats.

"Within the large premium sector, the updated XJ range offers even more outstanding value-for-money for the luxury customer who seeks refinement and dynamic performance combined with a competitive fuel economy. With two highly acclaimed engines to choose from, the XJ is undoubtedly a smart choice for buyers in today's market."

For the second year running, the XJ 2.7-litre diesel was named Britain's Greenest Luxury Car in the Environmental Transport Association's 2008 Car Buyers Guide. The award recognises Jaguar's commitment to delivering CO₂ and fuel consumption advantages to customers, with the development of industry-leading diesel engines and application of advanced lightweight aluminium vehicle architectures.

Renowned for its all-aluminium body construction, the updated XJ line-up offers a choice of two engines for customers – the XJ diesel which offers drivers of luxury saloons the option to choose a car with combined fuel economy of 35.0mpg* and CO₂ emissions of only 209g/km** – an improved figure for 2009, or the mighty 4.2-litre supercharged V8 petrol which has been named 'Super V8'.

XJ Executive 2.7-litre Diesel – The Executive is priced at £44,599 and now includes satellite navigation as standard as well as front and rear parking aids, Bi-xenon headlamps with headlamp washers, bright mesh lower grille and side vents and Jaguar tread plates.

XJ Sovereign 2.7-litre Diesel – The Sovereign is priced at £50,472 and features 20" Takoba wheels as standard along with 16/16 soft grain leather heated and cooled seats with embossed front headrests and a leatherette instrument panel and grab handles, plus Jaguar tread plates and front and rear lambs wool rug set.

The Sovereign adds to the Executive specification with DAB (Digital Audio Broadcasting), metallic paint, power fold mirrors, heated rear seats, premium sound system with six CD changer and Jaguar Voice.

The Sport Premium specification is no longer available in the XJ.

XJ Super V8 4.2-litre Petrol – The Super V8 is priced at £57,760 and features the critically acclaimed 4.2-litre supercharged engine previously found in the XJR and boasts a luxurious interior with chrome side vents and Rich Oak veneer as standard.

Other standard features offered with the Super V8 option include Jaguar's high performance braking system with black painted callipers and a Super V8 badge.

At a Glance

• Contemporary exterior styling for assertive and sporting appearance – including revised front-end design, new side power vents, rear aero spoiler, full width chrome 'signature blade' and new rear bumper introduced in 08.
• XJ range offers either the highly acclaimed 2.7-litre V6 twin-turbo diesel and 400bhp (DIN) 4.2-litre supercharged petrol V8.
• XJ diesel offers improved CO₂ figure of 209g/km and combined fuel economy of 35.0mpg.
• Satellite navigation, front and rear parking aids, Bi-xenon headlamps with headlamp washers, bright mesh lower grille and side vents – now standard on all models.
• Revised interior with all-new seat design for improved comfort and support. Heated front seats standard across the range with optional air-cooling also available from 08.
• All-aluminium body construction ensures sports-car handling, supreme comfort and significant fuel savings over equivalent steel-bodied cars.
• Every XJ comes with sophisticated safety features such as Computer Active Technology Suspension, Advanced Restraint Technology System, Automatic Speed Limiter and optional Tyre Pressure Monitoring System.
• Latest BluetoothTM connectivity allows up to five approved phones to be paired to the in-car telephone system.

2010 Ford Mustang priced cheaper than Challenger, Camaro

The more things change, the more they stay the same. That old saying once again proves true as some early pricing information for the new 2010 Ford Mustang has leaked out, with the latest 'Stang continuing its tradition of offering an excellent value proposition when compared to its new peers. Base price for a standard V6-powered 2010 Mustang is reportedly $21,845, including delivery charge. For comparison, its biggest competitor will surely be the Camaro, which starts at $22,995. The other revived pony car is the Dodge Challenger, which in base SE form begins with a $22,545 sticker price. Each of these entry-level models comes equipped with a standard V6 engine, though the Challenger comes only with a four-speed automatic while its competitors offer a stick. Anyone wanting an open-air experience has no choice but to opt for the Ford, as the Blue Oval's offering is the only modern musclecar with an optional drop-top.

Stepping up to a V8-powered Mustang will reportedly run you $27,995 – quite a bit cheaper than the V8-powered Camaro's $30,995 sticker. Dodge's entry runs $30,545 for the base R/T model and its HEMI V8. It's not exactly an apples-to-apples comparison, of course, as the Mustang GT is down a bit on horsepower compared to its rivals, but we think the GT's cut-rate pricing should be more than enough to keep Ford's pony at the top of the sales charts. For more options information (bereft of pricing), download Ford's .pdf here.

Check out WheelHQ.com and their large selection of Cobra R Wheels.

[Source: Ford, Inside Line]

BMW Z4 - naked and exposed!

Isn’t product placement wonderful? Even though BMW won’t officially show the new Z4 until December 15th, a sharp eye caught the car out in the open as it’s being shot in a new Michael Douglas movie called Solitary Man. In true spy shot form, there is an obstacle (person) in the way of the full car, but all the key element can be seen - including the new retractable hardtop.

If you happen to miss the reveal of the Z4 later this month (fat chance considering how much coverage we’ll give it,) BMW’s new hardtop roadster will be in Detroit at the North American International Auto Show in January.

[Source:Z post ]

Maserati unveils MC Sport Line customization program on GranTurismo S

Ferrari has the One To One Personalisation Programme, so it makes since that its sister brand, Maserati, would get one too. The Italian automaker unveiled its own customization program called the MC Sport Line today at the Bologna Motor Show, and this one is meant to amp up the sporting nature of its cars. Since the GranTurismo S is the model in Maserati's line-up, it was chosen to stand on display at the show wearing the functional bits and pieces from the MC Sport Line. GranTuriso S owners will be able to start ordering parts in early 2009 from the new line, which includes front and rear carbon fiber spoilers, side skirts, carbon fiber mirror housings, CF door handles and gloss black 20-inch wheels. Interior options include door sills monogramed with "MC Sport Line" that are made out of – you guessed it – carbon fiber, which is also the material of choice for the new steering wheel rim and panels that cover the doors, dashboard and central tunnel.

Aside from additional aerodynamic aid provided by the new spoilers and the fact that all these parts weigh less than their non-CF parts they're replacing, the only other functional hardware available from the factory is a new suspension setup that stiffens the springs and lowers the GranTurismo S by 10mm.

The Maserati GranTurismo S outfitted with the entire MC Sport Line catalogue seems like a no-brainer for someone with enough coin to be shopping in this segment, though Maserati has not yet revealed how much these new parts will balloon the car's substantial price tag.

[Source: Maserati]

VW Golf Plus officially debuts in Bologna

The second generation of Volkswagen's Golf Plus has made its official debut (after an earlier blooper-style unveil) today at the Bologna Motor Show in Italy. Like the first edition that debuted back in 2004 and was based on the MK V Golf architecture, the new Plus is a raised-roof MPV version of the new sixth-gen Golf. We think it's quite fetching in a mini-minivanish sort of way, especially when equipped with the optional 18-inch alloys as seen above. Although the official powerplant options have yet to be revealed, the European market, which is where this new model will be sold, is sure to dictate that a range of diesel and petrol engines are on the menu.

VeeDub's cool ParkAssist system will also be optional on the new Golf Plus. The technology displays a real-time image of what's directly behind the car and can take control of the steering wheel to guide the car into a parking spot. Expect the official launch to take place next Spring in the UK.

[Source: Volkswagen]

PRESS RELEASE:

NEW GOLF PLUS PREMIERES AT BOLOGNA MOTOR SHOW

Volkswagen has today unveiled the second generation Golf Plus at the Bologna Motor Show in Italy.

The updated design of the new Golf Plus forges a link to the bodystyle of the sixth generation Golf hatchback and gives a distinctive and dynamic appearance. The front is dominated by the horizontally aligned band of the radiator grille with two high-gloss black cross-bars and an integrated Volkswagen roundel, between revised headlights.

Exterior styling revisions continue with a slightly lower profile than the previous generation and with newly designed integrated roof rails. At the rear, the new Golf Plus has a fully colour-coded redesigned bumper and revised 'cherry red' rear lights incorporating LED technology. The exterior styling modifications are complemented by a range of new wheel and tyre options, including 18-inch 'Bilbao' alloy wheels from Volkswagen Individual.

Inside the cabin, further improvements have been made and the new Golf Plus reaches a new level of quality while continuing to be one of the most practical and versatile vehicles in its class. New upholstery materials and details are carried over from the new Golf, while clearly defined white backlit instruments, with brushed chrome surrounds, steering wheel options and air conditioning systems are similar to those in the new Golf and Passat CC.

Engines are still to be confirmed but a range of advanced petrol and diesels add further refinement to the revised model, with improved levels of fuel economy and reduced emissions. Both petrol and diesel models are linked to either a five- or six-speed manual or a six- or seven-speed DSG gearbox.

One petrol option will be a 1.4-litre 122 PS TSI engine which is forecast to return 44.8 mpg with carbon dioxide emissions of 146 g/km and a top speed of 124 mph. Common rail TDI engines, all fitted with a Diesel Particulate Filter (DPF) will be available with outputs between 90 PS and 140 PS. The 2.0-litre TDI 140 PS has a top speed of 127 mph, and is expected to emit just 135 g/km while returning 55.4 mpg.

For the first time on the Golf Plus, Volkswagen's ParkAssist will be offered. This system has the ability to operate the steering automatically during reverse parallel parking manoeuvres. A rear-view camera, mounted behind the Volkswagen roundel on the bootlid, is also available as an option. The system, currently available on the new Golf, Tiguan and Passat CC, transmits an image and graphic guidelines to the dash-mounted radio or navigation screen to assist with parking.

Prices, engines and specifications for the new Golf Plus will be announced closer to the vehicle's UK launch in Spring 2009.

Mazda3 five-door hatchback gets real

Mazda has officially taken the wraps off its five-door hatchback version of the redesigned Mazda3 at the Bologna Motor Show today. As you can see in the gallery of new high-res pics below, the Mazda3 five-door gets the same swoopy sheetmetal as its four-door brethren, including the super happy smiley front end face. What's new is an extended roofline that drops down at a steep angle to create a wagon-esque profile. With a D-pillar that kinks up at a swept back angle, the look is very similar to that of a Pontiac Vibe/Toyota Matrix that's been stepped on by a giant. The new cargo capacity will no doubt be appreciated by families who can put every extra cubic foot to good use, and if the current generation Mazda3 is any indication, this will also be the basis for the Mazdaspeed model.

At the moment, all the specs for the new Mazda3 five-door hatchback are for the European market, so don't expect its new 2.2L and carryover 1.6L turbo diesel engines to be available in the U.S. Europeans will also have a choice of 1.6L and 2.0L gas engines, though we expect the U.S.-spec model to offer the same 2.0L and new 2.5L four-cylinder engines as the sedan. Check out the official press release from Mazda after the jump for more details and the high-res image gallery below for more shots of the new Mazda3 five-door hatchback.

[Source: Mazda]

PRESS RELEASE

All-new Mazda3
At a Glance

• Global sales of the first-generation Mazda3 have shown year-over-year increases to this day, five years after the sales start, and total sales have surpassed 1.8 million units, making it the number one model in Mazda production.
• The first generation Mazda3 has won a total of 90 automobile awards around the globe since launched in 2003.
• All-new Mazda3 to be launched in Europe in spring 2009.
• All-new Mazda3 characteristics blend: sporty driving and dynamic design, together with top class environmental and safety performance.

Exterior

• Chief designer Kunihiko Kurisu: "Remaining faithful to an inherited identity while evolving the design to make it more expressive."
• Powerful emotional design with a richer expression and more dynamic stance
• Two distinct body styles – hatchback and sedan
• A new purposeful face that integrates the front grille's lower section into the 5-point grille to further distinguish the unique character of the Mazda brand
• Aerodynamics improved with drag coefficient (Cd) of only 0.28 (sedan) and 0.30 (hatchback), some of the best in the segment
• All design elements focus on and flow into the center to express power and dynamism
• Subtly curving lines along the sides and a wedge-shaped character line extending from the prominent front fenders communicate dynamism that makes the model appear to be about to run and reflect a design theme shared with the Mazda2 and Mazda6.
• The bold curve and low centre of gravity of the protruding rear shoulders on the 5-door hatchback inherit the distinctive 'Mazda3 look' established by the previous model
• Sedan's refined flowing lines of a coupe silhouette
• Functional beauty as symbolized by the design of the airflow management system
• Minimal gaps between body panels signify solid quality
• Sedan and hatchback are longer (SDN: 4,580 mm / 5HB: 4,460 mm and 4,490 mm for the Sports Appearance Package versions) and taller (1,470 mm)

Interior

• 6 to 11 % noise reduction vs previous generation, thanks to aerodynamic work, increased suspension rigidity, optimal positioning of vibration dampening material, increased body and panel rigidity
• Sporty and sophisticated interior design that combines a sense of roominess with a dashboard turned to the driver for oneness feel with the car
• Use of soft grained surface material on the upper section of the dashboard combines with minimal parting lines to achieve a vastly improved look of interior quality
• Practical central console with sliding armrest
• Gear shift lever placed closer to driver for easier shifting
• State of the art ergonomics and HMI with "zone layout" for less distraction from the road
• New multi information display (MID)
• New interactive lighting control and illumination entry system
• New sport seats with optional 3 memory function
• 10-speaker Bose® premium surround sound system with Audiopilot2® noise compensation and Centerpoint® surround system, and a hands-free system for Bluetooth-equipped cell phones and mobile audio players

Powertrains

• New MZR-CD 2.2-litre turbo diesel with high and standard power versions both reaching Euro stage 5 emission standard. Mazda unique technology Diesel Particulate Filter (DPF) offering reduced regeneration times.
• High power version: 136 kW/185 PS at 3,500 rpm and 400 Nm of maximum torque at just 1,800-3,000 rpm and combined fuel consumption of 5.6 l/100 km (CO2: 149 g/km).
• Standard power version: 110 kW/150 PS at 3,500 rpm and 360 Nm at 1,800-2,600 rpm and combined fuel consumption of 5.4 l/100 km (CO2: 144 g/km)
• MZ-CD 1.6-litre turbo diesel with Diesel Particulate Filter (DPF) produces 80kW/109 PS at 4000 rpm and 240 Nm of maximum torque at just 1750 rpm, and uses 0.3 litres less than the previous generation with a combined fuel consumption of 4.5 l/100 km (CO2: 119 g/km)
• MZR 2.0-litre petrol produces 110kW/150 PS at 6,500 rpm and maximum torque of 187 Nm at 4,000 rpm, with five-speed A/T transmission with manual-shift mode
• MZR 1.6-litre petrol produces 77 kW/105 PS at 6000 rpm and maximum torque of 145 Nm at 4000 rpm, and uses 0.6 litres less than the previous generation with a combined fuel consumption of 6.3 l/100 km (CO2: 149 g/km)
• New catalyst that uses single nanotechnology for 2.0-litre petrol engine

Chassis & Safety

• Despite larger dimensions and more equipment, new Mazda3 weights up to 15 kilos less
• Evolved C-platform for more balance between the sports/comfort ratio
• 17 percent increase in use of high and ultra-high strength steels vs. outgoing model
• Double-digit increases in flexural and torsional criteria for improved handling and safety
• Newly evolved MacPherson strut front suspension
• Newly evolved multilink rear suspension
• Electro-hydraulic power assist steering introduced to all versions for a light, but stable steering feel and reduced fuel consumption
• ABS, EBD, brake assist, traction control system (TCS) DSC, front, side, and curtain airbags standard in all markets
• High-intensity Bi-xenon headlamps, pivoting Adaptative Front Lighting System, Emergency Stop Signal (ESS), Rear Vehicle Monitoring (RVM) and Tire pressure monitoring system (TPMS) and parking sensor system (optional)

All-New Mazda3 5-Door Hatchback

The sports compact that delivers exhilarating driving pleasure

When the first-generation Mazda3 was released, it introduced a level of driving pleasure and sense of quality which exceeded its class. Five years later, total sales have surpassed 1.8 million units and the Mazda3 has won a total of 90 automobile awards around the globe. The new Mazda3 builds on the virtues of the first generation and reflects increasing worries about environmental issues, the rapid expansion of motorization, and growing diversity in the criteria people use to value cars. Development was carried out by R&D staff in Japan, the US, and Europe working together to reflect Mazda's long-term vision for technology development, "Sustainable Zoom-Zoom," which aims to achieve harmony between driving pleasure and environmental and safety features. As a result, the all-new Mazda3 evolves the original model's acclaimed sporty driving and design, and achieves top class environmental and safety performance.

Program Manager Yoshiyuki Maeda says, "We focused on achieving an exhilarating experience that drivers would sense directly. We targeted dynamic driving performance that responds to the driver's intention and excellent environmental and safety features that offer pride and confidence whenever the driver is behind the wheel. In order to create exhilaration in every element of the vehicle, we worked to enhance each aspect of the driving quality."

Design: inheriting the Mazda3's established identity while making it more expressive

The design concept for the new Mazda3 was "remaining faithful to an inherited identity while evolving the design to make it more expressive." While retaining some of the original model's dynamic lines, richer expression was sought to create a more emotional design. As a result, we achieved a powerful design that enhances recognition of Mazda's unique value.

Exterior design – expressive and emotional styling
A distinctive new front fascia is formed by the 5-point grille and openings at the front corners. These design cues combine with the sculpted shape of the hood and the bold, expressive lines that connect the hood to the front pillars. All the lines seem to flow into the center just below the 5-point grille, which creates a stronger expression of power and dynamism. From the side, the front fender line smoothly morphs into the beltline, clearly identifying the vehicle as a Mazda and communicating dynamism. The line of the side sill curves up and seems to connect with the rear spoiler to emphasize the vehicle's compact size and express its agility. In order to make the surface more expressive, Mazda designers slightly elaborated the depth of the hood edge, front fenders and the three-dimensional shape of the protruding body sides, carefully crafting curves that subtly reflect changes in natural light.
The rear view boasts a sporty design with wide stance. The strongest features are the protruding shoulders and emphasized center-focus design. This concept was carried over from the first generation Mazda3 and made bolder to represent expressiveness. All the lines of the rear view are designed to concentrate on the brand symbol in the center. The impressive C-pillar design was also inherited from the first-generation Mazda3 and made more prominent. This was made possible by Mazda's expertise in stamping technology.

Interior design – sophisticated, sporty, and high quality
Inside the all-new Mazda3 is a sporty yet highly refined cabin. The dashboard sweeps out from the center toward both sides with dynamic flair as though it is flexing powerful muscles. The large center display and controls are laid out around the driver to deliver just the right feeling of snugness. The angle of the center panel was adjusted after careful analysis of the driver's hand movement, producing a more stylish and dynamic design. A soft, wood grained surface with minimized parting lines on the top of the dashboard enhances the interior quality. The new interactive lighting control enhances the driver's connection with the vehicle.


Driving dynamics - The evolution to a more sophisticated sporty ride

The development theme for the all-new Mazda3's dynamic performance was "exhilarating driving." It refers to the satisfaction derived when a car acts in perfect concert with the driver's intentions. It could also be described as the sense of accomplishment derived when the driver can handle the car easily and have it respond exactly as desired to their will.

Toward this end, the development team didn't settle for merely adding small changes to the already high levels of body rigidity and driving performance. Rather, they made every effort to completely eliminate all negative aspects, from the engine noise, vibration in the body and road noise. At the same time, the team retained all positive aspects including the sound of the engine, the feeling of acceleration, the quality of brake response and control and the road holding sensations.

Powertrains for all driving experiences
The powertrains combine Mazda's typical Zoom-Zoom driving experience with excellent environmental performance to provide exhilarating driving. They transmit just the right amount of G force that perfectly matches the vehicle's actual acceleration. This provides the driver with a more refined experience of oneness with the car. The new engine line up has been tailored for European customers and now includes the newly developed MZR-CD 2.2-litre turbo diesel engine, carried over from the all-new Mazda6, in addition to the MZR-1.6-litre and 2.0-litre gasoline engines and the MZ-CD 1.6-litre turbo diesel. It is a high-performance clean diesel engine with top class output, fuel economy and quietness. The MZR-CD 2.2-litre turbo diesel engine will be offered in two variants: a high power version with a maximum torque of 400 Nm/1,800-3,000 rpm and a maximum output of 136 kW (185 PS)/3500 rpm, and a standard power version with a maximum torque of 360 Nm/1,800-2,600 rpm and a maximum output of 110 kW (150 PS)/3500 rpm. Both versions have outstanding clean emissions performance, comply with the Euro Stage 5 regulations and feature a Mazda developed unique Diesel Particulate Filter (DPF) technology for more efficient regeneration. Fuel economy is also greatly improved by 7 to 10 percent compared to the MZR-CD 2.0-litre engine equipped in the existing model, attaining 5.4 l/100 km for the standard power version and 5.6 l/100 km for the high power version.

Catalyst that uses single nanotechnology
The MZR 2.0-litre petrol engine underfloor catalyst is the world's first vehicle catalyst to be constructed with single nanotechnology, which controls even finer materials structures than nanotechnology. It is used to embed individual particles of precious metals, which are less than 5 nanometers in diameter, into the catalyst base material. This new development enables Mazda to reduce the amount of expensive precious metals such as platinum and palladium by 70 to 90 percent without impairing catalyst performance. The catalyst is an important part of Mazda's efforts to reduce reliance on limited resources.

Power steering, suspension and brake systems
To deliver just the right balance between fuel economy, light steering-wheel operation and a feeling of stability, all configurations of the all-new Madza3 are equipped with the Electro-Hydraulic Power Assist Steering system (EHPAS) that has earned high acclaim on the first generation Mazda3. The suspension is based on the first generation Mazda3 system, and has been enhanced to ensure even nimbler response to steering wheel operation, and also to improve roll control and maintain a flatter ride by strengthening the suspension damping. In the brake system, the vacuum booster has been tuned and the feeling of initial brake application has been optimized. The overall result is outstanding response and reassuring linearity under all braking conditions.

Highly rigid body
The basic development concept for the body shell of the all-new Mazda3 was to improve the overall balance of the body's rigidity and ensure it firmly absorbs the reaction force of the dampers. To this end, particular attention went to reinforcing the area around the front and rear suspension mounts and the joint sections in each corner, which are subject to greater stress. Structural adhesive was used to strengthen the joints for the front and rear suspension towers, and spot welding was added to reinforce the joints of the door openings. The result is a substantial improvement in rigidity and body hysteresis (the degree of car body deformation due to repeated applications of torsional load).

Class-leading aerodynamics
We adopted a new approach, called "airflow management," to optimally control the flow of air. Conventional car designs create a large amount of drag, a loss that adversely affects aerodynamic performance. However, the all-new Mazda3 does not take in excess air and thereby minimizes drag. One specific example is the upper and lower grille openings, which concentrate ram pressure (wind pressure) in a manner that eases the intake of air and directs it effectively to cool the engine. Additionally, the front corners of the upper body were reshaped and round front tire deflectors were added to control the flow of air along the vehicle's sides. As a result, the drag coefficient for the European specification 5-door hatchback and 4-door sedan are respectively 0.30 and 0.28, amongst of the bests in the segment. These measures helped the engineers attain top-class levels for wind noise reduction, high speed stability and fuel economy.


Cabin environment – sense of oneness between car and driver

Aboard the all-new Mazda3 is a new Human Machine Interface that contributes to the sense of oneness between the car and driver. The cabin interior is designed to allow the driver to concentrate on driving and also appreciate the level of quality in both design and the materials used.

A sporty cockpit that improves functional beauty
The new "zone layout" approach focuses on improving visibility and more intuitive controls which provide "a sense of the car and driver as one" and "a reassuring sense of confidence that frees the driver to concentrate on driving." First, the Mazda3 development team integrated the information display and positioned it towards the front in the optimal "zone." This placed the information necessary while driving where it can be seen with the least amount of eye movement. Next, the engineers placed all the controls and switches within a single "zone" closer to the driver's hands. Designing the cockpit with controls and information display in separate zones frees the driver to concentrate on driving.

Multi information display (MID)
Based on the concept of the zone layout, Mazda developed the Multi Information Display (MID). It clearly shows information on all the equipment needed while driving, such as the trip computer, audio system and compact GPS system (optional), which can be operated easily by switches mounted on the steering wheel.

Seats that fit better, provide greater support and are more functional
The raised sides on the front of the seat cushions were made 20mm larger than on the first generation Mazda3 to increase the leg support for a better fit. The seat backs were also extended by 35mm, which better supports the occupant's posture. Seat position adjustment controls were also evolved. The new power seat has a 3-position memory function. Upon approach to the car, the left-front seat automatically adjusts to the settings chosen by up to 3 different drivers by recognizing the code of the key fob. High-grade models feature standard sports seats.

New welcoming functionalities
The interactive lighting control increases anticipation of a Zoom-Zoom driving experience. For example, when the driver unlocks the car door, the cockpit spotlight, room lamp and lights in the door handles illuminate in sequence, along with the meters and centre display, to gently welcome the driver and passengers (depending on grade). The illumination even responds when the driver operates the controls, strengthening the interactive communication between driver and car.

Substantially reduced road and wind noise
Many improvements were made to structural rigidity and powertrain NVH performance to provide a quieter, more pleasant ride, including the reduction of high frequency booming noise sometimes heard when decelerating while further evolving a sporty engine note. Increasing the rigidity of components and joints also helped to deliver a quieter ride that rates among the class leaders. The sound pressure level of road noise was curtailed by 6 to 11 percent over the previous model, and wind noise was reduced by approximately 6 percent, to 59.0 dB at 100 km/h with a 5 m/s crosswind, placing the all-new Mazda3 among the quietest in the class.


Advanced safety and environmental performance

Safety
As well as improving passive safety technologies, Mazda focused on enhancing active safety equipment that supports the recognition and avoidance of hazards. Specifically, the cutting edge active safety technologies featured on the all-new Mazda3 include ABS, Electronic Brake Force Distribution (EBD), Dynamic Stability Control (DSC) and Emergency Stop Signaling system(ESS) as standard equipments, and bi-xenon headlights with a pivoting adaptive front lighting system (option). New features include the Rear Vehicle Monitoring system (RVM), Tyre Pressure Monitoring System (TPMS) and Heated Wind Shield (option). The new model's passive safety systems are comprehensive and include Mazda proprietary highly-rigid and safe vehicle body technology, the Mazda Advanced Impact-energy Distribution and Absorption System, as well as front seat active headrests and a complement of six airbags, placing the all-new Mazda3 at the level of the top marks in collision safety testing around the world.

Environmental performance
The all-new Mazda3 offers excellent environmental performance that conforms to Euro Stage 5 regulations (apart from models with the 1.6-litre gasoline and diesel engines). This was achieved thanks to innovations including the new MZR-CD 2.2-litre diesel engine, optimized engine control, Mazda's Electro-Hydraulic Power Assisted Steering system (EHPAS), outstanding aerodynamics and comprehensive weight reduction efforts. The MZR-CD 2.2-litre standard power version is approximately 10 percent more efficient than the MZR-CD 2.0-litre engine of the first-generation Mazda3.

Efforts to promote vehicle recycling
Mazda has achieved recyclability ratios of over 90 percent. Beginning in 2005, Mazda also became the first in the auto industry to fully implement 'bumper-to-bumper recycling' that recycles material from damaged bumpers. Additionally, we have completely eliminated the use of lead, hexavalent chromium, cadmium and mercury, with the exception of exempt parts. Mazda led the motor industry by being the first to adopt a low-VOC sealer that reduces toluene emissions to less than one tenth of conventional sealers. Furthermore, all of Mazda's domestic production sites have attained ISO 14001 certification.

Sales for the month of November 2008

GM, Ford, Chrysler, Honda, Toyota all down over 30%

While the Detroit 3 have their hands out in front of Congress, the entire U.S. auto industry turned in a report of dismal November sales today. Every major automaker saw its sales crash and crash hard last month, and the only brand to gain ground was MINI, which saw sales jump 43% on account of last year's numbers being artificially low because production of the then-new Coopers couldn't meet demand.

Credit, we suppose, should also be given to Lincoln and Subaru, each of which posted only a single-digit percentage loss of sales last month.

Clearly what's effecting the Detroit 3 automakers is effecting the entire industry, which sort of blows a hole in the argument that people aren't buying from GM, Ford and Chrysler right now because of their inferior product. Toyota and Honda were both down over 30% last month and Nissan fell 42.2%, which means that Americans just aren't buying as many cars in general as they were last year.

We're curious to find out how last month's sales numbers hinders or helps the cause of the Detroit 3 in Washington this week. We'll find out Thursday when all three CEOs testify again after Congress has reviewed their proposed plans.

BY THE NUMBERS - November 2008
Brand	Vol. % Change	Total Sales 11/08	Total Sales 11/07	DSR % Change	Daily Avg. 11/08	Daily Avg. 11/07
Acura	-38.9%	7,888	12,910	-38.9%	316	516
Audi	-25.4%	6,788	9,104	-25.4%	272	364
BMW	-36%	15,217	23,808	-36%	609	952
Buick	-43.3%	7,516	13,245	-43.3%	301	530
Cadillac	-48.3%	8,815	17,041	-48.3%	353	682
Chevrolet	-36.9%	95,756	151,642	-36.9%	3,830	6,066
Chrysler	-56%	20,017	45,510	-56%	801	1,820
Dodge	-44.3%	44,941	80,670	-44.3%	1,794	3,227
Ford	-30%	103,055	147,310	-30%	4,122	5,892
GMC	-41.5%	20,214	34,549	-41.5%	809	1,382
Honda	-30.6%	68,345	98,521	-30.6%	2,734	3,941
HUMMER	-63.9%	1,454	4,029	-63.9%	58	161
Hyundai	-39.7%	19,221	31,883	-39.7%	769	1,275
Infiniti	-28%	7,631	10,604	-28%	305	424
Jeep	-41.8%	20,302	34,908	-41.8%	812	1,396
Kia	-37.2%	15,182	24,177	-37.2%	607	967
Lexus	-34.7%	16,223	24,848	-34.7%	649	994
Lincoln	-8.3%	8,019	8,744	-8.3%	321	350
Mazda	-31.3%	14,134	20,580	-31.3%	565	823
Mercedes-Benz	-38.2%	14,102	22,819	-38.2%	564	913
Mercury	-41.4%	7,744	13,204	-41.4%	310	528
MINI	43%	4,545	3,177	43%	182	127
Mitsubishi	-35.4%	5,096	7,893	-35.4%	204	316
Nissan	-44.4%	38,974	70,079	-44.4%	1,559	2,803
Pontiac	-53.4%	12,140	20,040	-53.4%	486	1,042
Porsche	-48.2%	1,378	2,662	-48.2%	55	106
Saab	-57.5%	852	2,003	-57.5%	34	80
Saturn	-46.2%	8,130	15,105	-46.2%	325	604
Subaru	-7.8%	13,706	14,868	-7.8%	548	595
Suzuki	-46.3%	3,216	5,987	-46.3%	129	239
Toyota	-33.8%	114,084	172,341	-33.8%	4,563	6,894
Volkswagen	-19.2%	14,295	17,689	-19.2%	572	708
Volvo	-46.5%	4,404	8,227	-46.5%	176	329
COMPANIES
BMW Group	-26.8%	19,762	26,985	-26.8%	790	1,079
Chrysler LLC	-47%	85,260	161,088	-47%	3,410	6,444
FoMoCo	-30.6%	123,222	177,485	-30.6%	4,929	7,099
General Motors	-41.3%	154,877	263,654	-41.3%	6,195	10,546
Honda America	-31.6%	76,233	111,431	-31.6%	3,049	4,457
Nissan NA	-42.2%	46,605	80,683	-42.2%	1,864	3,227
Toyota Mo Co	-33.9%	130,307	197,189	-33.9%	5,212	7,888

November 2008 had 25 selling days versus 25 selling days for November 2007